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General Results

Uplift CVR

92.55%

93%

Returning Customer Rate

$432,475

Total extra revenu generated per year

7.20%

Pages per vist increased

-3.93%

Bounce rate decreassed

11.99%

Average visit durations increased

Top Preforming A/B tests

Hero Section 1/3

Hypothesis

By adding an announcement bar, a search icon, and displaying bestsellers immediately below the banner, we believe users will find key information faster, navigate more efficiently, and be more likely to engage with top products, resulting in higher click-through rates and conversions.

Goals

- Added announcement bar
- Added search icon
- Bestseller displayed immediately below the banner

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BEFORE

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AFTER

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Social Proof 2/3

Hypothesis

By adding a title, visible star ratings with reviewer names, and showcasing reviews from social networks, we believe users will gain faster trust in the product, leading to increased credibility and higher conversion rates.

Goals

- Title added
- Added stars and review name
- Added reviews from social networks

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BEFORE

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AFTER

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Product Page 3/3

Hypothesis

By rearranging the layout to prioritize key elements, adding image thumbnails and reviews, and making the sticky add-to-cart button immediately visible, we expect users to make purchase decisions faster, leading to improved engagement and higher conversion rates.

Goals

- Moved display to make room for more important things
- Added image thumbmails and reviews
- The sticy add to chart button is immediately visible

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BEFORE

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AFTER

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Core Value | Client's Words on Collaboration

We were able to achieve a remarkable 3x increase in conversion rates for our e-commerce brand. This redesign focused on user experience resulting in a highly effective sales boost.

Research Audit

Based on the above data, there are several key findings regarding the website's performance and user behaviour:

01

On the home page we provided a much better and cleaner look, representing a high-quality product image with a call to action button.

02

Adding as seen in the section greatly increased social proof for visitors by featuring brands and magazines where these brands were showcased.

03

Featuring video testimonials will gain social proof, as it shows visitors real reviews from real people who are happy with the product.

04

Making improvements on the product page makes it look more vivid and organized, giving a premium look for the customers.

05

Implementing sticky add to cart button allows visitors to see it whenever they scroll on the page, helping them add products to the cart at any time.

06

Adding upsells will increase conversion rate as customers easily can add more than one product to the cart and make bigger purchase.